Home
Brand Development
What is a brand?
In essence, a brand is the personality of your company. It’s what you stand for, and how you want your customers to view you. It provides a point of differentiation that sets you apart from your competitors.
Once established, a brand is a powerful strategic asset and becomes the cornerstone of your company’s competitive advantage.
After all, people love brands. They trust brands and are loyal to brands. And importantly, they recommend brands to their friends.
Buying a branded product or service gives people a sense of comfort, knowing they’ve spent their money wisely.
All of this is good reason why you should invest time and effort into building your brand.
Building your brand
Branding your business is one of the keys to success, and at Bambrick Media we can work with you to develop and nurture your brand.
We can help you develop your corporate identity, your logo, and your stationery.
We can also write copy for all your marketing collateral, website and online publications; as well as assisting in registering trademarks and domain names.
Developing your corporate identity
Leading companies have strong corporate identities. As such, the company itself is a brand, differentiating it from all its competitors.
Think Apple Computers. Most people don’t see Apple as ‘just another’ computer company.
When people talk about an Apple product they tend not to focus on product specs but on style, design, innovation and ease of use. Buying Apple is as much about lifestyle as it is about electronic gadgetry.
This image has not come about by accident. In fact, everything Apple does underscores and further develops their image. Their stores, their service, their advertising, their name, their logo, and, of course, their products – all play a part in creating their distinct brand.
At Bambrick Media, we can help you implement a similar integrated approach to building your brand.
We can help you on all the key elements including:
- Developing a differentiation and market positioning strategy
- Designing packaging and signage
- Producing logo and stationary
- Creating marketing collateral such as brochures
- Developing capability documents
- Building your website.
Designing your logo
Your company logo should be the central element of your branding strategy. It’s all-important, which is why we specialise in logo design.
Once we understand what your company is all about and what image you want to convey, our experienced logo designers can create a unique logo that is not only eye-catching and memorable, but reflects your company’s strengths and personality.
The biggest and best companies all have logos that create awareness and underpin their corporate identity.
Again, take the case of Apple. The stylised apple symbol communicates fun, style and creativity.
Nike is another good example where a strong logo plays an integral part in the company’s brand strategy. In fact, Nike’s logo – the ‘swoosh’ – is so recognisable that the logo can often stand on its own without any reference to the company name.
Applying your visual identity
Every element of your corporate identity has to work together, each complementing the other to create a brand.
When you use our services, we can help you bring these separate elements together into a cohesive whole.
We are mindful of the practicalities also, so when we design a logo we make sure it works everywhere: in packaging, in brochures, on signage, on your website and in advertising.
Designing your stationery
As with your logo, stationary can influence how your customers perceive you and is a vital component in your branding.
Bambrick Media can design and produce your letterheads, business cards, with-compliment slips and other forms of stationary.
Our designers will ensure the ‘look and feel’ of your stationary reflects the image you want to convey and is integrated into your branding strategy.
Through our printing partners, we can provide affordable and quick-turnaround printing in whatever format you want and on whatever paper stock you need.
We are so confident of the quality of our work that we offer a 100% satisfaction guarantee. Not happy? No problem - we’ll just do it again until you are.
Writing copy
To deliver your message effectively, you need good words on a page, whether that page is on your website or a page in a marketing brochure, newsletter or your annual report.
Writing succinct, sharply focussed words is the job of our copywriters.
Using the AIDA principle, they can turn your ideas and thoughts into words that capture Attention, gain Interest, build Desire and induce Action.
For your website, our web copywriters can write content that contain targeted keywords that will strengthening your search engine optimisation (SEO) and drive more qualified traffic to your site.
Registering your logo, name and domain
Once you’ve developed your logo, taglines and websites, it makes sense to protect them from being copied.
We can assist you in registering your domain name, and registering your name and logo as a trademark.