The Benefits of Investing in Organic SEO Fri 4th Feb 2009
Search Engine Optimisation (also known as SEO) is the process of improving the ranking of your website in the natural search engine rankings to increase the amount of qualified traffic to your website over time.
The SEO process involves advanced website optimisation that adheres to best practices as determined by the search engines and ensures that your website is search engine friendly.
Why is search engine optimisation or SEO important to your business?
The Internet is the fastest growing sales channel
The Australian Internet advertising industry is currently growing in excess of 100%, whilst traditional media is growing at around 8% per year. This growth is attributed to the change in the manner in which people make decisions. Search engines are now a major part of the research and buying process. A high search engine ranking gives your business access to new customers and markets. This is why search engine optimisation or SEO is becoming increasingly important for businesses all over the world.
Reducing your cost of online customer acquisition
The cost of paid search marketing through programs such as Adwords is increasing all the time and will continue to increase in Australia over the coming years. Search engine optimisation complements your paid search marketing efforts and increases the amount of free traffic to your website which helps your business increase the % of search engine traffic your website receives, plus you can help reduce your paid search marketing costs.
SEO delivers More Targeted and Qualified Website Visitors
Our research indicates that natural search engine traffic as compared to paid search traffic provides a highly qualified visitor which results in higher online sales lead conversion rates, plus increases the average amount of time a user spends on your website.